KRU Media was originally formed to manage an OTT channel branded “Playbox” aggregated under TM’s HyppTV, now known as Unifi TV. After several years of operations, KRU Media has moved away from this high CAPEX business model and is focused on e-Publishing, Social Media Management services and creating/managing/licensing local and international media brands to support the Group’s activities through KRU Media’s digital media platforms.